Digital consultancy
Turn your data into decisions, and your processes into results.
Hands-on consulting for scale-ups and SMEs that have outgrown spreadsheets and ad-hoc reports, and want to be found by customers, both on Google and in AI answers.
Services
Six things I do well.
Take one on its own or combine them. Most engagements start with a short diagnostic.
Business intelligence
A single, trusted view of your business: data models, KPI trees and analysis that answer the questions leadership actually asks.
- KPI framework & metric definitions
- Data model / warehouse design (BigQuery, SQL)
- Deep-dives, benchmarking, forecasting
Reporting & dashboard process management
Fewer dashboards, used more. I audit what you have, automate the manual work, and set up ownership so reports stay correct.
- Reporting audit & rationalisation
- Tableau / Looker / Power BI builds
- Automation, data quality checks, governance
Operations (COO org) process optimization
Map how work really flows across teams, find the bottlenecks and fix them, with clear OKRs, cadences and tracking.
- Process mapping & bottleneck analysis
- OKR setup, business review cadence
- Cost-saving & efficiency opportunity sizing
Go-to-market plan
Enter a new market, city or segment with a plan built on data: sizing, positioning, channel mix, launch KPIs and a 90-day roadmap.
- Market & competitor analysis
- Pricing, positioning & channel strategy
- Launch dashboard & success metrics
SEO
Technical, content and authority SEO that brings qualified traffic, measured against revenue rather than rankings.
- Technical audit & site structure
- Keyword & content strategy
- Search Console / GA4 tracking setup
AIO: AI search optimization
Make sure ChatGPT, Gemini, Perplexity and Google's AI Overviews know your brand, describe it correctly and recommend it.
- AI visibility audit across assistants
- Structured data, entity & content fixes
- Tracking share-of-answer over time
Approach
How an engagement runs.
Diagnose
Interviews, data and process review. You get a short written findings memo with the top opportunities, sized.
Design
We agree the target setup: KPIs, process, tooling and owners. No 80-slide decks.
Deliver
I build it hands-on: queries, dashboards, automations, content, playbooks.
Hand over
Documentation and training so your team runs it without me.
Ways to work together
Pick the format that fits.
Diagnostic sprint
A fixed-scope audit of your reporting, processes or search visibility, with a prioritised action plan at the end.
Project
A defined outcome: a KPI framework and dashboards, a GTM plan, an SEO/AIO programme, or a redesigned process.
Fractional BI / Ops partner
A few days a month as your part-time head of data or ops analytics, including reviews, roadmaps and coaching your team.
Track record
Outcomes from previous roles.
From in-house work in food delivery, e-commerce and tech, across Europe, Turkey, the Middle East and Africa.
−80%
Data-prep time for quarterly business reviews: from 2 weeks to 3 days.
10 h → 2 h
Weekly routine reporting after moving a team to automated dashboards.
97%
Sales forecast accuracy for P&L and budget planning.
6 areas
New delivery areas in 3 cities, supported with data-driven launch analysis.
Start here
Book a free 30-minute intro call.
Tell me what you're trying to fix or grow. If I'm not the right fit, I'll tell you, and point you to someone who is.
- Reply within 48 hours with suggested times
- No sales pitch: we talk about your problem
- Available in English, Turkish, Spanish and German
FAQ
Before you ask.
What is AIO?
AI optimization. More buyers now ask ChatGPT, Gemini or Perplexity instead of searching Google. AIO makes sure those assistants can find your brand, understand it and cite it correctly, using structured data, clear entity information and content written to be quoted.
Which tools do you work with?
SQL and BigQuery, Python, Tableau, Looker / Looker Studio, Power BI, Qlik, Airflow, GA4, Search Console, Ahrefs and SEMrush. I adapt to your stack rather than replacing it.
Do you work remotely?
Yes, remote-first, with on-site workshops when they add value.
How do you price?
Fixed price for diagnostics and projects, and a monthly retainer for fractional work. You get a clear proposal after the intro call.